1. Evidence of a strong, sustainable business proposition.
2. Evidence of USPs and differentiation and/or strong IP in your market.
3. Evidence of ambitious projections with sound financial and business logic/research.
4. Evidence of a strong management team with sector experience or track record of success.
5. Evidence of sales, a strong or developing client list, and a significant market to attack.

When writing your submission the category specific critieria MUST be covered off and numbered as above

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